Retail management and merchandising
BTS Management commercial opérationnel
The BTS MCO prepares students to take charge of all or part of a retail unit: a shop, a branch, a department or an online store. It covers customer relations and advisory selling, promoting and animating the offer, day-to-day operational management and leading the sales team, alongside the general subjects common to business BTS courses.
Overview
The programme
Curriculum
The national syllabus is built around four blocks of vocational skills:
- Customer relations and advisory selling : welcoming, advising, selling, building loyalty and following up customers.
- Promoting and animating the retail offer : laying out the space, showcasing products, running promotions and local communication.
- Operational management : managing supplies, stock, the budget and the results of the retail unit.
- Leading the sales team : recruiting, onboarding, organising the work, motivating and appraising the team.
General subjects complete the course: general studies and expression, a modern foreign language, and economic, legal and managerial culture.
Certification
Certification awarded
- Nature
- National diploma
- Official title
- Brevet de technicien supérieur — Management commercial opérationnel
- Level
- Level 5
- Certifying body
- French ministry responsible for higher education
- Official wording
- A national diploma at level 5, awarded by the French State on the basis of the national examination. The school prepares students for that examination; it does not award the diploma.
Career prospects
Sales adviser, account manager, assistant department or store manager, department head, retail unit manager, area manager, e-commerce development officer.
Further studies
Vocational bachelor's degree in retail, distribution or management, bachelor, university degree in economics and management, or a business school through parallel admission.
Admission
Open to holders of the French baccalauréat or an equivalent qualification. As the course is taken on a work-study basis, enrolment becomes effective once a contract is signed with a host company; the school sets out how to apply on its official website.
The school
The school’s other programmes
Frequently asked questions
Your questions, our answers
What kind of diploma is this?
National diploma: Brevet de technicien supérieur — Management commercial opérationnel.
Who awards the diploma?
The certifying body is French ministry responsible for higher education. The school prepares students for the national examination and does not award the diploma itself.
What level is required to enrol?
French baccalauréat or an equivalent qualification.
What does the study pattern involve?
Study pattern: Work-study. Actually starting requires signing a contract with a host company.
What's next
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